Hi, I’m Tim.
I’m an independent strategy consultant.
I’ve spent the last 15+ years as a strategist bringing consumer and cultural understanding to a broad range of brand, innovation, experience and communications planning projects. I combine this applied experience with training in brand management and evidence-based marketing.
Why work with me
For creating a brand story. When you need a brand story that excites customers and unites your team, built on a clear understanding of what makes you unique.
For fresh communication ideas. When you’re going to market and want innovative strategies to genuinely connect with people, with a thoughtful approach that balances creativity and purpose.
For insights that drive action. When you want to understand new trends in your category and customer behavior, with insights that are directly actionable for your brand’s growth.
For evidence-based brand strategies. When you want expert, research-backed strategies applied to your brand, drawn from the latest industry training and proven marketing frameworks.
For scaling with systems that work. When your business is growing, and you need reliable systems that drive demand and meet your goals efficiently.
Some recent projects
Experience planning for IBM at Organic
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Category design for VRIFY, Education Elements, Q4, Kyriba, Gradient Learning, Luma Health, and LiveAction at Gold Front
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Connection’s planning for Vanguard at Huge
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Brand Architecture for Morgan Stanley at Elephant.
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Brand positioning for Flonase (GSK) at FCB.
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Content strategy for Vanguard at Frog Design.
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B2B brand and communications planning for Apple at Elephant.
“Tim’s background in research and strategy (vs. pure advertising), created a team dynamic where all work was interrogated, examined and re-examined, and ultimately smarter and more bulletproof than before. Not only did he nail the academic approach to the business, but he also brought the perfect amount of creative “push the envelope” philosophy to each project he touched. He legitimately made work not just better, but also more interesting and intriguing.
— Ambika Pai. Chief Strategy Officer
